Audience

Audience is everything when you seek to build recognition with your brand. If you do not know the audience that you are targeting then you cannot begin creating a brand for a product or a company.

There are many reasons that audience must be considered. Knowing your audience well will work for you in the long run to build recognition with your brand.

The audience is the targeted customer base that you are hoping to reach out to for purchasing your product. Audience may include gender, age, geographical regions, and more.

The age of an audience must be considered when branding your business occurs. This is because if you are targeting a younger and more hip crowd they may want to see a brand that is vibrant and more hip. If your audience is older and more sophisticated then they may be looking for a brand displaying more professionalism.

Gender of an audience is often an issue if you are selling women’s clothing, men’s hats, or other items. However, when you create a brand for a man, remember that you can create ad campaigns targeting the women to purchase the products as gifts for men.

Income isn’t something that many people think about when they consider an audience when developing a brand. This is often where companies go wrong.

If you are selling a video gaming system that is several hundreds of dollars in a local store down the street and the average income of families in the area is less than $25,000 a year they may not be able to afford the product. You cannot sell an expensive product to a poor audience.

Also, people with a very high income may not consider purchasing a very cheap product. The value of your brand must match the income of the people you think will be your primary target as customers.

Geographical regions are also very important. Many people open businesses and try to sell products and services where there just isn’t a need. This is a good way to fail.

For example, if you have a company selling snow shovels then it wouldn’t make sense to try to sell them to home owners in Florida. Know your geographical locations and which regions will benefit the most from your product or services.

Know Your Audience to Build Recognition with Your Brand

There are many things about your audience that you must know when you are creating a brand. If you do not have a clear understanding of which your audience is then you will fail.

When you determine your audience it is important to narrow it down based on the age, gender (only if specific), geographical region (only if specific), income levels, and more. Your audience will be defined as something like 20-30 year old, male golfers that are left handed.

Some brands may not be this specific. However, the more you can narrow down your audience the more your brand will separate you from the competition. This means you will have less competition to worry about also as you build recognition with your brand.

Branding by Your Audience

Branding by your audience will allow you to be more successful with sales and develop long lasting customers that are dedicated to you. Targeting the wrong audience can cause problems with credibility and trust.

Older groups of people often want to see a brand as one they can trust. They want credibility and a professional look. If the image appears to be young or unprofessional then you may find that your revenues are lacking.

The same practice rings true with a younger crowd. If you are targeting a young crowd and your brand is too professional and comes across as boring then kids will not be interested in what you have to offer.

For example, if your target audience is to sell super fast toy cars to five year old boys then you want a very exciting brand that is fun. If your brand is professional and so is your appearance it will be hard to convince a 5 year old that the cars are really fast.

Always brand by audience. Find out what they want to see. You may even want to talk to different age groups and find out what they would like to see. This would be a good place to start to build recognition with your brand.

Logos

Today it is common for people to say that a logo is everything when it comes to branding your business. This couldn’t be further from the truth.

A logo is important in many ways when branding your business but it is not where the rubber meets the road with a business and a brand. A logo is one of the smallest pieces of branding.

About Logos to Build Recognition with Your Brand

It is common for many companies not to have a logo at all with their company. They may just have the name of their business in bright and basic letters in front of the store.

Many online site owners do the same and just write the name of the website in bold letters at the top. A logo is important for every company and a good idea to have.

A logo may be a creative way of writing your company name in bold or italic lettering, special font,, different colors, and it may even contain a picture. A good logo is the golden yellow arches in McDonalds. This is a symbol that everyone recognizes when they see the yellow arches on a highway or side street from a distance. People immediately know which restaurant the arches are for.

A logo can be just one letter or it may even be your entire name. Developing a logo may be something you put off until the end of your branding process if you are not sure what you would like it to look like.

Tips with Logos

When you do design a logo there are many things to consider so you know that you are creating a good one. These things include the colors, how busy the logo is, a tagline, memorable, and more.

Colors are very important in a logo. They can be extremely annoying if they are too bright and hard to look at and they can be too dull and boring. It is very important to choose a wise color combination with your logo.

Again, consider the audience when you design the logo and choose the colors. A more professional look for an older audience should use lighter tones and pleasing colors while children enjoy primary and bright colors.

A logo should never be too busy. It should be short and sweet. You want a company logo to be simple and easy to remember. A logo that is too busy may be annoying and hard to read.

It is important to search competitor sites and verify that there are no other companies with the same name as yours with a logo that is similar.

Make sure that you never copy a logo or use a logo that is almost the same as another company also. This could cause you to be in the middle of a lawsuit if you accidentally design the same thing as someone else.

Does a Logo Really Help You Sell?

There is a lot of hype about logo creation and the web is saturated with companies offering to design the perfect company logo.

Logos do not help you sell products. They are not responsible for increasing revenues. No one buys a product because the logo is cool or professionally designed.

Logos do create a positive impact for a business. A company with a logo versus a company that does not have a logo looks more professional and comes across as a more credible place to shop from.

This is because a professional logo creates an image. For example, employees wearing plain blue shirts in a store do not look as professional as employees with the same plain blue shirt on and a company logo stamped on the top left chest area of the shirt.

Logos are a part of image. Your goal in branding is to create an image that has an emotional impact when the customers. This doesn’t mean to add an emotional picture or throw in a tagline to make people cry.

Taglines should have an impact but make a promise you are going to deliver. Pictures should not be in logos at all but if you choose to put one in a logo then make sure that it is very small and not too busy.

Build Recognition with Your Brand

Building recognition can be a difficult task in the branding process. There are many ways that you build recognition. However, you must start from within the organization and work your way out to the customers and the competitors.

Corporate Overview

All companies need to write a brief paragraph about the company. Give an overview of the business, how you got started, and what makes you thrive today.

As you build recognition with your brand, the overview should be positive and encouraging. It should also make consumers think you are an excellent place to buy from.

Maybe you donate half of your proceed to a non-profit organization helping cancer. If so, then you would want to let people know here.

A corporate overview is read often by most people when it is available. An overview should be included on websites, brochures, press releases, and more.

What is Your Personality?

Your personality has a lot to do with your brand. You should make sure that your personality doesn’t overpower your brand too much with the company when you looking to build recognition with your brand.

For example, if an advertisement or company logo would look excellent in the color yellow but you hate the color yellow then maybe you need to do a check on your personality and how it is interfering with the company brand.

It is very wise for many companies to hire a brand manager so there are not problems with personalities conflicting with a brand. The image of the company needs to be based on what looks good for the company, what is attractive to the customers, and what will sell. Your personality should not mix into the brand.

Some people say that you are your brand and your personality should shine with your brand. However, there is a fine line here with this theory as you build recognition with your brand.

A branding manager is the best option because this person can help with image and they will have a biased point of view and they will act as a cop with the brand not allowing any personalities to interfere.

Consistency to Build Recognition with Your Brand

When you are creating a brand then you need to be consistent. Consistency should take place in everything that you do. Remember, brand is your image and if you are not consistent it will not have a good impact on the consumers.

The primary question that you should as yourself is if you deliver everything you promise to your customers. The answer here should always be a yes. Delivery should be consistent at all times.