I often get asked by clients if they should attend events and offline networking or only focus on building their email lists and social media networking.

In the last two weeks a customer of mine had a subscriber to their email list drop hundreds of dollars shopping with their business.

After a bit of a dialogue she was reminded her subscriber had met her at a networking event over two years ago. They met, chatted a bit, exchanged business cards and went on their way.

Little did she know that something she said really caught her interest and she’d kept in touch through my email list ever since. Pretty cool, wouldn’t you say?

Today’s lesson is all about why you should attend events and offline networking to build your email newsletter list.

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