This is the fourth blog post in our series on How to Monetize Your Website Traffic. These blog posts focus on the seven successful strategies to monetize your site that are below.
- Selling Services or Products
- CPC Networks and Pay Per Click Advertisers
- Affiliate Marketing
- Article Marketing
- Ezine Promotion
- Sponsored Blog Posts
- Site Flipping and Domain Parking
For this post we’ll take a look at advertising. To catch up on the previous posts, click here.
A Word about Advertising…
There’s no getting around it: Paid, targeted advertising can bring in purchasing, targeted traffic, and boost your site and sales, more quickly than any other strategy to monetize your site.
The great thing about advertising, however: You can offer it as well as pay for it. You can have other people pay you to display their ads on your site.
This can be done through legitimate agencies such as Ad Engage. You sign up, become a publisher and choose which banner ads to display on your site.
The traditional way to boost traffic to your website – traffic you can monetize by presenting it with your product offers, services and affiliate links – is by running a short AdSense PPC campaign. With the advent of social search and the explosion in mobile phone access to social networks such as Twitter and Facebook, however, there is strong evidence that Facebook ads are a better alternative for traffic monetization.
You can set a daily budget. They’re easy to create – you’re walked through the process step by step. You can include a graphic…
…and you can reach a broad base of Facebook’s 500-million-plus fans, many of whom only connect with the net via mobile: They’ve abandoned (or can’t afford) PC’s.
Think about it. You may be missing the most lucrative segment of your niche by not planning for Facebook Targeted Advertising when you start a new campaign. It really is a case of saving a few pennies and losing potential thousands.
Choose Your Advertising
You can also directly monetize your site traffic by placing video ads, eBay ads, auction ads – in short, you can choose from a variety of advertising that best suits your site and your audience.
- Casale Media is one of the top companies for providing quality ads for you to display as a website publisher, and well worth checking out.
- BlogAds and Advertising.com are two other ad providers with flexible display options you can choose, best suited to your site.
- Vibrant will place “intellitext” ads on your site that give your readers small videos to engage with.
(And remember you can also monetize your site with Google Feedburner ads!)
Finally, the best way to monetize your site traffic is to promote and increase it.
- Cross promote in social networks (find out first which ones your target audience haunts the most).
- Take out really inexpensive ads in niche related ezines.
- Email your list.
- Build a list by having opt-in boxes and a really strong, free incentive to sign up.
- Consider affiliate marketing as a simultaneous, passive stream of income.
Whether you believe in popular cultural phenomenon like “The Secret” or not, there’s one basic truth in business, as in life: Wherever you focus your energy, you’ll breathe life. And if you give, you’ll receive.
It’s all about connection. Engage with your readers. Provide high quality, thoughtful content. Listen to feedback. Look for ideas (especially in visitor complaints).
Use that connection you’re investing to benefit your readers and visitors… and they’ll benefit you.
Your traffic will bring you many ways to monetize your site – and why not, after all your hard work?
Monetize Your Site
Here are the six posts on the topic of How to Monetize Your Website Traffic.
1.
Monetize Your Website Traffic
2.
Monetize Your Site with Affiliate and Article Marketing
3.
Traffic Monetization Strategy
4.
Monetize Your Site and Advertising
5.
Monetization Website Traffic Checklist
6.
Leave a Reply