If your subscribers primarily use Smartphones such as the iPhone or the Android (“Droid”), you need to be aware that apps (applications) for these mobile devices is a huge marketing success story. Find out create a successful app.

You can be as complicated and technical or as simple as you like, when it comes to creating apps… but before we get into methods for app creation (and differing alternatives), let’s examine what makes a thriving app.

How to create a successful app

Again, the answer is all in:

• How well you know your market
• The thoroughness of your research

Start out by asking yourself:

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This post is part three in a series on mobile content marketing. We’re going to take a small diversion in this series now and enter into a subject often ignored in the world of mobile marketing: And that is why you need to test your mobile content site.

How your site works on mobile is an important part of your mobile content marketing. If you test your website in your mobile and discover it doesn’t display properly or takes a long time to load, how can you tell exactly what you have to fix?

Let your market give you your biggest clues, before “getting technical”. For example, check out this comment by a Saudi Arabian high school student:

“Yes today I use my cell phone only for calling – because my cell phone today doesn’t do anything else well enough to be useful. Nothing I have to hunt and peck for through 6 levels of navigation is worth using.”

Particularly note that last sentence, because it may tell you why your website is not mobile friendly.

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How to make your content mobile? “Easier said than done,” you sigh.

The good news is… knowing how to do it is over half the battle.

If you’re marketing through your Facebook page or Twitter tweets, your content already is mobile friendly.

Three Steps to Make Your Content Mobile

As for your blog, the first thing you need to do is:

1. Create shorter posts. In fact, much, much shorter…

Remember, your subscriber is on the fly, wanting exactly the info she needs and no more. Take your regular blog post and crunch it down to one crucial tip or tidbit of information only. (You’ll know if you’ve got too much information if it runs off your screen!)

Remember the average length for Twitter Tweets and blog post summaries and take your cue from that: Try to make at least every fifth blog post shorter than 100 words.

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