If you’re a blogger wishing to increase your readership, article marketing can send  highly targeted traffic your way, at low or no cost to you. Everyone wants free traffic, but newcomers to article marketing can get hung up on one question in particular: “What do I write about?”

Writing articles for article marketing is very similar to writing posts for your blog. Most experts recommend articles between 300-500 words, about the length of an average blog post.

There are other similarities, too.