Imagine paying $0.10 cents per click, while others are paying $1.00. How easy would it be to dominate your market when you’re playing with those kinds of numbers? In this article you’ll learn a bunch of little-known AdWords tactics that will help you increase your ROI and reduce your CPC.

What Nobody Told You About the AdWords Tactics of Quality Score

AdWords has changed and Quality Score is the name of the game. If you have a QS below 8, forget making the big bucks in AdWords.

Instead of optimizing for conversion, optimize for Quality Score. Am I saying you should blow your sales page for the sake of Quality Score? In a way, yes, I am. You should absolutely still pay attention to your conversion rate – But that comes second to your quality score.