Traffic Monetization Strategy - Accomplish the Results

Traffic Monetization Strategy – Accomplish the Results for Your Business

Your Marketing Assistant

February 23, 2025

This is the third blog post in our series on How to Monetize Your Website Traffic. These blog posts focus on the seven successful strategies for traffic monetization:

Selling Services or Products
CPC Networks and Pay Per Click Advertisers
Affiliate Marketing
Article Marketing
Ezine Promotion
Sponsored Blog Posts
Site Flipping and Domain Parking

The previous blog post focused on Affiliate Marketing and Article Marketing. This blog post will focus on Ezine Promotion, Sponsored Blog Posts and Site Flipping and Domain Parking.

#5 Ezine Promotion for Traffic Monetization

One of the most overlooked ways for traffic monetization of your websites is through ezine promotion. Make sure there is a sign-up form prominently displayed on your site inviting people to help themselves to a free PDF report, audio or video containing your most unique, valuable gem of information. Let them know while they’re opting in that they will receive a regular edition of your ezine.

Then make sure they receive it, delivered via their email.

Your ezine doesn’t have to be a dazzling display of HTML and graphics (unless your niche involves visual design, that is). Some of the most effective ezines out there are simple text emails sent regularly.

What makes it an ezine and not just another email?

It’s format. An ezine should always contain the same components with new information specific to your readers.

You can include calls to action inviting them to purchase your new offers, monetizing your ezine traffic base that way.

Another great way to use ezines to your advantage – especially when you’re first starting out: Advertise in other, popular and already well-established “authority” ezines.

There are sure to be several specific to your niche, whatever that topic consists of: And ezine advertising is usually ridiculously inexpensive – a perfect way for newcomers to introduce themselves to a larger traffic base.

#6 Sponsored Blog Posts

If writing is really your thing and affiliate marketing and self-promotion aren’t, you may wish to consider writing sponsored blog posts. If your site has a high traffic count and Ahrefs Domain Rating (DR), you’ll most likely be approached by product developers who want to pay you to write about their product – but, let’s face it, that’s not likely to happen when you’re just starting out.

One way to get known while being paid is to hunt out companies yourself and apply to write sponsored posts on your own blog, making use of your existing traffic while increasing it (thanks to the ad power behind the companies wanting to make use of you).

A great resource for finding niche-specific assignments is the Problogger.com job board. You’ll find announcements for jobs such as freelance writers and weekend editors. (Note – You’re looking for announcements that specify writing from your blog, rather than theirs.)

One caution: You’re not likely to hit that six-figure income this way, but if you enjoy blogging, you’re quite happy with a steady flow of work and find a few reputable companies, you can supplement your monthly income (and even make one as a stand-alone income, if you blog full-time) quite nicely.

Just remember you’re using your traffic to make that company money… without receiving any sort of affiliate commission.

Make sure you pick companies that have good Google ratings themselves. Weigh the pros and cons – perhaps even use these assignments for a short while until your traffic builds.

You can also write reviews and get paid directly for them, signing up with companies such as ReviewMe and PayPerPost, increasing your traffic while making money.

Make writing reviews and posts on your own domain part of your master plan; a step on the ladder to success.

#7 Site Flipping and Domain Parking

Are you great at starting blogs, but not maintaining them? Do you lose interest easily? Have so many domains floating around out there (most of them undeveloped and dormant) that you can’t remember them all without a spreadsheet?

If so, you might want to consider these two strategies: Site flipping and domain parking.

Site flipping involves more work than domain parking; you also need the knack of finding good keywords.

The first requirement: Your web hosting. Set up the site to be flipped on a Reseller account, so that it can be separated from your account completely and transferred to the buyer’s own web host. (You can also become the web host and receive monthly income for continuing to host it on your Reseller account, if you prefer.)

Develop a blog around a strong keyword, packing it with a minimum of ten articles initially, and adding another ten at regular intervals of no more than one week. (The advantage of WordPress is that you can upload these all at once, but just set them to self-publish on any day you wish.)

Pack them with quality affiliate links. Then sit back and keep an eye on their performance.

A blog with high performance can easily fetch you a couple of thousand dollars – but these are usually ones with some longevity (at least a year or two). Many successful site flippers will sell them for a lower rate after just a couple of months. (The key is to invest as little as possible financially and sell for maximum profit.)

You can also buy blogs yourself that have been inexpertly or poorly set up. Invest in a little improvement and a more professional polish, and you can turn that potential goldmine site into a nice little profit.

You can advertise your site at Flippa.com. There’s more to site flipping, and many guides out there, but if you think this is something that you can make make work for you as an extra way to make a profit off the traffic these sites bring, take some time to first check out the Site Point “How to Buy and Sell a Website” forum.

Domain Parking is much easier; a true source of passive income. It consists of making use of your registrar’s free parking, by making sure the content on that undeveloped page contains affiliate links or advertiser material (the proceeds paid to you!) After all, that’s what your web host and/or registrar will do, if you don’t develop your site. (Ever seen those sites that look like this?)

This is an example of a domain that has never been developed by its owner: Instead, registrar GoDaddy.com has used the space to get revenue from the advertiser links on the left. (Note also on the right, the domain itself is being offered for sale.)

The easiest to make money off parked domains is by signing up with Sedo and using its marketplace and tools for your parked domain.

There’s no reason why your registrar should make money off your dormant domain and the traffic it receives from your strong, keyword-based domain name: Maximize it and make that money for yourself!