If you rely on Google’s search engine results to drive traffic to your site, then you should also rely on Google’s platform video for mobile content.

Google is responsible for 64% of search results across the web so using Google’s platform video for mobile content along with everything else Google has to offer can only increase your search engine results.

By using Google to host your videos it will get you more visitors because you can set up a channel just for business videos that are secure and private and accessible anywhere, and at anytime across many different types of operating systems. Plus, there are many apps available to help people with many different types of cell phones view Google videos.

Unlike YouTube, which Google also owns, where everyone can view your videos, you can actually set up a members only site to view your Google Video for mobile content or you can let anyone view it just like YouTube.

The other thing you can do with Google Video is to create a site map for your Google Video content that is easier to navigate for mobile devices which is one of the most important aspects of mobile content… ease of use.

It is true that YouTube currently has over twice as many videos as Google video, but this will not be the case forever now that Google is actively promoting their Google Video.

While Google video’s must be approved before going public, and are only viewable via the search results finding it, there is a case to be made that videos on Google Video are more reliable and trustworthy and your viewers can actually save the videos on Google to view later, and a really awesome feature is that Google Videos can be much longer rather than the typical YouTube videos of 10 minutes or less.

Don’t stop using YouTube, use it for short teasers, and use Google Video for longer more in-depth training membership only mobile content.