Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people.
It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form.
Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated.
A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer.
(more…)
